Apparel and lifestyle design for conscious, creative businesses
Apparel and lifestyle design for conscious, creative businesses
I help conscious, creative Lifestyle and Apparel brands create fresh, fun branding and prints that sell.
Bold, meaningful and fun - let’s bring your brand to life!
Sound familiar?
-
"Designer isn't listening to my vision"It feels like the designer isn't really hearing me."
-
"I have all the pieces for my brand, but I’m struggling to pull it together so it feels clear and connected for my customers."
-
"I’m looking for a designer with strong communication skills who can take initiative with moodboards and brand research, as I don’t have enough time to be fully hands-on."
-
"I don't feel the designer understands the sustainability element of my brand."
Looking for a few tee designs each month?
Let's chat.
I offer a retainer-based design service, giving you the flexibility to choose how many tees you want each month. Packages are fully adaptable to suit your company’s needs, so you can keep your brand fresh without the hassle.
-
![]()
"I worked with Zoe to realise a new logo for my Nutritional Therapy brand, having not really had a clear brand direction in the past. Zoe was able to make my ideas and ramblings into reality and I am so so thrilled with the result. She was fast and efficient and kept me updated along the way with new ideas and progressions of the the final result. Thank you Zoe!"
Grace Kingswell - Nutritional Therapist
-
![]()
Zoe was an absolute dream to work with on our studio merch. I handed her a mood board that was all over the place, and she still managed to pull out the vibe I was going for and turn it into the perfect tee. She totally nailed the spirit of the studio and made any little tweaks super quickly and smoothly. Can't recommend her enough - and I'll 100% be calling on her magic again soon!
Lou - Stronger Studio
-
![]()
Zoe completely nailed my logo for Westwind Drift. She instantly understood the vibe I was after: relaxed, soulful, and natural. She brought it to life with a beautiful hand-drawn style that gives it such an easy, effortless feel. It’s exactly the look I wanted to reflect both who I am and the kind of clients I love working with. The whole process felt so easy too. Zoe really listened and somehow took all my scattered thoughts and turned them into something that feels so me. I’m genuinely obsessed with it… it’s even better than I imagined.
Leah - Westwind Drift
-
![]()
I honestly can't recommend zoe enough for the work she did on our rebrand. From Start to finish she was fantastic and really helped bring my scrambled vague ideas to life. If you're thinking about a rebrand for a new venture or an existing business give her her a shout.
Steven - Health with Steven
Health with Steven
A personal trainer and gym that’s not just a workout, but about community. Building strength and community.
Stronger studio
A vibrant t-shirt design featuring playful illustrations encapsulating the fun energetic classes on offer at Stronger Studio Pilaties.
Rapanui
Designing over 80 apparel designs for Rapanui across womenswear and menswear presenting an exciting opportunity to embody the adventurous ethos of the brand. Each piece reflects a commitment to sustainability while encouraging an exploration of the great outdoors.
Lady Dancer
Kids Apparel
Creating fun playful kids apparel that adults and kids love.
Pilates with Romy
A visual direction rooted in the body’s fluid movement, captured through a graceful, flowing logo. The brand comes together with a thoughtfully curated colour palette and style guide, ensuring consistency across every touchpoint. The website ties it all together, layered with hand-drawn illustrative icons to add warmth, personality, and a human touch to the digital experience.
Toastie Kids
A bold, fun and creative design for Tosatie Kids. This range was especially for their collaboration with Bear Grylls at the Gone Wild festival in Devon.
Grace Kingswell Nutrition
The development of a logo that vividly encapsulates Grace's vision, blending elegance and simplicity in a harmonious design.
Makewild
Created a bold, adventurous logo for Makewild Film that captured their energetic, outdoorsy spirit. The design reflects their passion for storytelling in wild places—combining movement, freedom, and a raw, creative edge to embody the essence of their brand.
Nowhere Portugal
An adventurous, hand-crafted logo inspired by Nowhere’s blend of coastal calm and rustic charm. Designed to reflect their slow-living ethos, natural textures, and immersive retreat experience in the heart of Alentejo.
SunDay
A playful project designing the brand identity and packaging for a sunscreen brand. Focused on bold, sunny visuals and vibrant personality, the design captures the fun, carefree spirit of summer while keeping things clean, modern, and shelf-ready.
Westwind Drift Interiors
Collaborated closely with Leah, founder of Westwind Drift, to bring her brand vision to life. Together, we created a logo that truly aligned with the essence of her business—reflecting its calming, coastal roots and thoughtful, handcrafted feel. The final design captures the balance of simplicity and soul that defines Westwind Drift.
Past Design Work
A collection of past design work—branding, magazine layouts, packaging, content, and collaborations—that still holds a special place in my creative journey. These projects reflect the evolution of my style, process, and values, with a focus on storytelling, craftsmanship, and thoughtful design. While no longer active, each one played a key role in shaping my approach today.
ZM Jewellery
From the initial logo and style guide to email campaigns and Instagram layouts, I’ve led the creative direction for ZM Jewellery for over 10 years. Working across all brand touchpoints, I’ve crafted a cohesive visual identity that reflects the brand’s timeless elegance and modern edge.
Dream it
•
Build it
•
Grow it
•
Dream it • Build it • Grow it •
Book a Discovery Call
Zoe Morton
Studio@sunseadesign.co.uk
+44 (0) 7764944823